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FIFA World Cup Brazil 2014 what's new Innovations & Technology

FIFA World Cup Brazil 2014 Innovations & Technology


The official ball of the 2014 World Cup will be the Adidas Brazuca. The name was selected by a public vote that received responses from more than 1 million Brazilian football fans; "Brazuca" received over 70 per cent of the vote. It is produced by Adidas, the official FIFA World Cup match ball supplier since 1970.
For the first time at a World Cup Finals, the officials will be assisted by goal-line technology. The previous World Cup was a catalyst for the decision to adopt technology after England were wrongly denied a goal in their Round of 16 tie against Germany.Following the mistake in this game, FIFA President Sepp Blatter said "it would be a nonsense not to reopen the file on goal-line technology" and in 2012 theIFAB approved its usage. This is the fourth FIFA competition to use the technology after successful trials at 2012 Club World Cup, 2013 Club World Cup and 2013 Confederations Cup. The German company GoalControl was selected as the tournament's official goal-line technology provider in October 2013.
Following successful trials, FIFA approved the use of vanishing spray by the referees for the first time at a World Cup Finals.  The water-based spray, which disappears within minutes of application, may be used to mark a ten-yard line for the defending team during a free kick and also drawn where the ball is to be placed for a free-kick.

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