FIFA World Cup Brazil 2014 Logo, Mascot, Sponsars

The official Brazil 2014 logo

The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency Africa. The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg.[58] The design was selected from the submissions of 25 Brazilian-based agencies invited to submit designs.[59] Brazilian graphic designer Alexandre Wollner has criticised the design, suggesting that it resembles a facepalm, as well as the process through which it was chosen, which had a jury that excluded professional graphic designers.

FIFA also commissioned an official poster that was unveiled in January 2013 and designed by the Brazilian creative agency Crama.The official slogan is "All in One Rhythm" (Portuguese: "Juntos num só ritmo").

Mascot

Fuleco, the official mascot of the 2014 FIFA World Cup
The tatu-bola, an armadillo that defends itself from predators by rolling up into a ball, was chosen by FIFA in September 2012 as the official mascot from 47 designs created by six Brazilian agencies.

The then-unnamed mascot was first unveiled to the public during a segment of the Brazilian news show Fantástico. An online public vote was used to determine the name in which three potential names were offered, with the winning name being announced on 25 November 2012 1.7 million people (about 48%) voted for Fuleco, ahead of Zuzeco (31%) and Amijubi (21%). The name is a portmanteau of the words "Futebol" ("Football") and "Ecologia" ("Ecology").

As well as appearing throughout the tournament, Fuleco also featured on a global promotional tour of the FIFA World Cup Trophy that visited 88 countries between September 2013 and the start of the tournament.